News/Blog
Jan14Peter Jones OBE joins SWR

SWR, has appointed Peter Jones OBE to its Board as non-executive director.
With more than 20 years experience in the waste industry with Biffa Plc, latterly as Development and External Affairs director, Peter Jones was instrumental in growing the business from a £40 million to £760 million turnover company through organic and acquisitive growth.
Well-known as a public communicator on the economic, technological and socio-political dimensions of the sector, Peter has been a member of Defra’s technologies working group, Business Resource Efficiency and Waste (BREW) panel and formerly the DTI’s Environmental Innovation Advisory Group. More recently, Peter was appointed as the Mayor of London’s Board Member on the London Waste Advisory Board.
SWR Chairman, Angus McDonald, said: “The board of SWR is delighted that Peter Jones is to join as a non executive director. He has an unrivalled reputation in the waste industry in the UK and we look forward to his input.”
Peter Jones said: “The waste industry is poised on the edge of a substantial upheaval in relation to end of life material destinations, both geographically and technologically. Coincidentally, that upheaval is compounded by the need to for nimble, adaptive and evolutionary logistics systems as sophisticated as any we are familiar with in the way that consumer products reach our homes.
“SWR epitomize that approach utilising skills required outside the sector. I’m sure that their ideas and working practices, which are heavily focussed on the service potential of materials recovery and the role that information technology can play in supporting the process, will soon become mainstream.”
Giles Whiteley, chief executive of SWR, said: “SWR is part of a small but growing new breed of waste management companies. We are still a relatively young organisation, but one that is forging the way in terms of new and innovative working practices in the sector. Peter, with his hugely impressive track record, will provide an invaluable addition to the team and will no doubt prove instrumental in helping us achieve our ambitious growth plans.”
Media enquires:
Matthew Trace, Defero Communications
02380 682566
07828 663988
matt@deferouk.co.uk
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